Friday, July 3, 2020

Business Culture in China Essay - 275 Words

Business Culture in China (Essay Sample) Content: Business Culture in ChinaName:Institution:Instructor:Date of Submission:Table of Contents TOC \o "1-3" \h \z \u Historical Background PAGEREF _Toc420764159 \h 3Current Scenario PAGEREF _Toc420764160 \h 4Influence on UAE Economic Environment PAGEREF _Toc420764161 \h 4Conclusion PAGEREF _Toc420764162 \h 5References PAGEREF _Toc420764163 \h 6Historical BackgroundBusiness cultures usually differ around the world. However, the Chinese and western business cultures differ the most (Mungenats, 2007). China has got its own unique historical background, which has also affected how it carries on with its business (Zhong, n. d). The Chinese business scenario is greatly affected by the countryà ¢Ã¢â€š ¬s traditions. Being the most populous country in the world, and with almost everyone being Chinese, the country has got a uniform business culture. The people love to be respected and care a lot for the most basic things such as sitting positions. For instance, the guest of honor must be given a special seat at the table (Verstappen, 2010). This seat needs to be at the center of the table, and it should be facing the door (Verstappen, 2010). Such traditions have been preserved by the Chinese for years, and they are still on today.The Chinese business culture is under the influence of deep traditions, which date centuries back (Muse, 1997). Unlike many other countries around the world, China has always been a communist country (Muse, 1997). This contrast has made China a very different business economy from the rest of the world, and it could be a major reason for the countryà ¢Ã¢â€š ¬s successful commerce (Muse, 1997). It is worth noting that China was not open to foreign trade and investment before 1979 (Faure, 2006). The main cause of this was the strict communist approach that the country used to run its economy. The communist approaches required that trade and investment be done within the Chinese borders and by Chinese firms. There was no open investme nt plan for foreigners due to their capitalist approaches to business.During the earlier days, business in china was transacted in the traditional Mandarin language and other related dialects (Faure, 2006). This made it difficult for foreign business people to penetrate the Chinese market. There were no commercial laws in China, which made it difficult to transact business in a formal way. However, with time, the country started adopting commercial laws that governed the way business was carried out. During the industrial revolution and the years that followed, other nations were developing faster than China. There was the need to adjust to a more accommodating approach in order to catch up with the rest. Other countries were much ahead in terms of technology, and China had to adopt as fast as it could, especially through business and commerce. However, business was carried out under a lot of political patronage by the government, which continued to own most of the big firms around the country.Current ScenarioSince the introduction of the "openness" to the outside, policy in 1979, foreign presence in the country increased (Li, P., Li, J., Mark, 2007). The Chinese market is open to foreign investment. However, it is worth noting that this investment portion is subject to government sanctions (Shen, 2004). The Chinese government decides the amount of investment a foreign company or individual can do in the country to avoid foreign domination of business (Collins Block, 2013). Nevertheless, the Chinese economy has grown to become one of the largest in the world today by GDP (Beamer, n. d). It is also the most populous nation in the world with over 1 billion people (Beamer, n. d). This makes it an attractive investment haven for foreign businesses, which are keen on the large consumer base.China now has a brand new economic structure, with a convertible currency, unlike before (Beamer, n. d). The convertible currency allows foreign investors to do business in th e country, as much as they are licensed. In addition to this, the Chinese government also allowed people to start private businesses, to enhance economic growth (Beamer, n. d). The private businesses made it possible for more individuals to get employment and improved the countryà ¢Ã¢â€š ¬s GDP. More people in the country were able to afford items, making business more conducive in China. An increased number of companies have been developed and China is experiencing a steady growth of foreign investors, which greatly contributes to its fast rising economy.Even though the country has been able to develop its economy, it is worth noting that there are still a number of factors that are different from other parts of the world. For example, the peopleà ¢Ã¢â€š ¬s customs make them have a different approach to business (Chee West, 2007). They would shop in a different way and expect to be treated in a way that they identify with. In addition to this, there is still the problem of start ing up, which is a factor of language barrier and government terms that are complicated at times.Influence on UAE Economic EnvironmentThe United Arab Emirates is experiencing an economic boom, just like China. There are a few things that influence the economy, from what China is doing. First of all, just like China, the UAE Dirham is also a freely convertible currency. This makes it possible for foreign investment to be carried out in the country and abroad, by both local and international entities. It is also important to note that the UAE business approach is that of m...

Tuesday, May 26, 2020

The Nuiances of Dissertation Editing

The Nuiances of Dissertation Editing The Argument About Dissertation Editing Our experienced writers can help you bring your dissertation up to the maximum standard. Other users have discovered that it doesn't completely eliminate the should understand LaTeX, but reduces the learning curve a little. So dissertations editors need that amount of knowledge to direct the students. Dissertation editing help will supply you a distinctive dissertation, which will boost your expertise and grade too. New Step by Step Roadmap for Dissertation Editing Introduction carries a weightage as it conveys the rationale supporting the research, what's the objective and aim of the study. Irrespective of this, a dissertation editor is required in the event the dissertation is ever to be accepted. Ok, I Think I Understand Dissertation Editing, Now Tell Me About Dissertation Editing! Our dissertation companies include having the capability to communicate with the writer during the length of the undertaking. 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Tuesday, May 19, 2020

The Frankfurt School of Critical Theory

The Frankfurt School was a group of scholars known for developing critical theory  and popularizing the dialectical method of learning by interrogating societys contradictions. It is most closely associated with the work of Max Horkheimer, Theodor W. Adorno, Erich Fromm, and Herbert Marcuse. It was not a school, in the physical sense, but rather a school of thought associated with scholars at the Institute for Social Research at the University of Frankfurt in Germany. In 1923, Marxist scholar  Carl Grà ¼nberg founded the Institute, initially financed by another such scholar, Felix Weil. The Frankfurt School scholars are known for their brand of culturally focused  neo-Marxist theory—a rethinking of classical Marxism updated to their socio-historical period. This proved seminal for the fields of sociology, cultural studies, and media studies. Max Horkheimer receiving the chain of office by former Rector Prof. Rajewski. Dr. Horkheimer left Germany in the early days of the Third Reich when his institute for Social Research fell under the Nazi ban. Bettman/Getty Images Origins of the Frankfurt School In 1930 Max Horkheimer became the director of the Institute and recruited many of the scholars who came to be known collectively as the Frankfurt School. In the aftermath of  Marxs failed prediction of revolution, these individuals were dismayed by the rise of Orthodox Party Marxism and a dictatorial form of communism. They turned their attention to the problem of rule through ideology, or rule carried out in the realm of culture. They believed that technological advancements in communications and the reproduction of ideas enabled this form of rule. Their ideas overlapped with Italian scholar Antonio Gramscis theory of cultural hegemony.  Other early members of the Frankfurt  School included Friedrich Pollock, Otto Kirchheimer, Leo Là ¶wenthal, and Franz Leopold Neumann. Walter Benjamin was also associated with it during its peak in the mid-20th  century. One of the core concerns of the scholars of the Frankfurt School, especially Horkheimer, Adorno, Benjamin, and  Marcuse, was the rise of mass culture.  This phrase refers to the technological developments that  allowed for the distribution of cultural products—music, film, and art—on a mass scale. (Consider that when these scholars began crafting their critiques, radio and cinema were still new phenomena, and television didnt exist.) They objected to how technology led to a sameness in production and cultural experience. Technology allowed the public to sit passively before cultural content rather than actively engage with one another for entertainment, as they had in the past. The scholars theorized that this experience made people intellectually inactive and politically passive, as they allowed mass-produced ideologies and values to wash over them and infiltrate their consciousness. The Frankfurt School also argued that this process was one of the missing links in Marxs theory of the domination of capitalism and explained why revolution never came.  Marcuse took this framework and applied it to consumer goods and the new consumer lifestyle that had just become the norm in Western countries in the mid-1900s. He argued that consumerism functions in much the same way, for it maintains itself through a creation of false needs that only the products of capitalism can satisfy. Moving the Institute for Social Research Given the state of pre-WWII Germany, Horkheimer relocated the Institute for its members safety. In 1933, it moved to Geneva, and two years later, it moved to New York in affiliation with Columbia University.  In 1953, well after the war, the Institute was re-established in Frankfurt. Theorists Jà ¼rgen Habermas and Axel Honneth would become active in the Frankfurt School during its later years. Philosopher Herbert Marcuse in 1968 while he was a Professor of Philosophy at the University of California at San Diego. Bettman/Getty Images Key works by members of the Frankfurt School include but are not limited to: Traditional and Critical Theory, Max HorkheimerDialectic of Enlightenment, Max Horkheimer and Theodor W. AdornoCritique of Instrumental Reason, Max HorkheimerThe Authoritarian Personality, Theodor W. AdornoAesthetic Theory, Theodor W. AdornoCulture Industry Reconsidered, Theodor W. AdornoOne-Dimensional Man, Herbert MarcuseThe Aesthetic Dimension: Toward a Critique of Marxist Aesthetics, Herbert MarcuseThe Work of Art in the Age of Mechanical Reproduction, Walter BenjaminStructural Transformation and the Public Sphere, Jà ¼rgen HabermasTowards a Rational Society,  Jà ¼rgen Habermas

Friday, May 15, 2020

Ambition In Julius Caesar - 756 Words

Julius Caesar’s greatest mistake was that he became overly ambitious in his ultimate pursuit of power. The conspirators against his ideals, such as Brutus and Cassius, charged Caesar with such ambition, and his behavior substantiates this judgment: he does vie for absolute power over Rome, reveling in the homage he receives from others and in his conception of himself as a leadership figure that will live on forever through his legacy. However, his unwavering faith in his own permanence eventually proves to be his untimely undoing. Through critical analysis and historical evidence, we’re going to examine Julius Caesar; the man, the leader, the immortal god of Rome in his own eyes. But what’s a god to an unbeliever? Let’s delve into who the†¦show more content†¦In addition, he had a â€Å"triumphal dress† made and wore it whenever he pleased to remind the people how successful he had been and still was in conquering those who opposed him. Su ch acts were used to justify his assassination, painting him as selfish, greedy, and prideful. Caesar also substantially changed tax laws, benefiting families who had many children as a way to advocate population growth and restricted the purchase of certain luxuries. Just one month before his assassination, Caesar was named the dictator for life over Rome in February 44 B.C., which became a motivator for the rebels that plotted his demise to execute their plan. On the Ides, or the 15th, of March, Julius Caesar was to appear before the Senate for a session that would address issues that required Caesar’s attention. However, as we already know, soon after the session was called to start, the senators involved in the devious scheme, beginning with Casca, drew their weapons and stabbed Caesar well past death, 23 times to be specific. When first dawning upon the realization of what was happening, Caesar reacts with what can only be described as disbelief. The fact that his most loyal officials and supporters would so brazenly betray the head of Rome was certainly preposterous, thought Caesar. He simply failed to recognize the internal instability that had formed when he established his dictatorship over the Roman Republic. Nevertheless,Show MoreRelatedEssay on Madness and Ambition in Shakespeare’s Julius Caesar903 Words   |  4 Pagesknown work of Julius Caesar. In Shakespeare’s Julius Caesar, the lust for power transcends any one individual and ultimately leads to death and corruption of not only Caesar, but also of Brutus and Cassius. The play begins with Caesar parading through the streets of Rome as he triumphs in his victory over Pompey. However, Brutus, Cassius, and many others hatch a plot to assassinate Caesar in order to save the Roman Republic from a dictatorship (Shakespeare). The conspirators lure Caesar to the SenateRead MorePower Ambition and Honor810 Words   |  4 PagesJohn Armour Hindman 4th 5/13/10 Power Ambition and Honor The fact is power corrupts, unless one knows how to use it. Everyone has ambition; it is the desire for achievement and the willingness to strive for its attainment. (1) Ambition can give us great things; strength, admiration and respect, but ambition as well as power has the ability to corrupt. Finally, honor, a title given to people who have completed a noble act. But some honorable, powerful and ambitious people go too far and forgetRead MoreThe Power Of Words : Julius Caesar1218 Words   |  5 PagesThe Power of Words (Major Assignment: Julius Caesar Analysis) Initially, the thought of having at least a dynamic character with some sort of clemency to live from their mistakes would be conspicuous in most analogies, but â€Å"Julius Caesar,† written by William Shakespeare, is no exception. This tragedy took place in an era where mythological divinities were once believed; hence, this play settled across the capital of Rome, Italy. According to Aristotle, tragedy has six main elements: plot, characterRead More Julius Caesar - Tragic Hero Essay1028 Words   |  5 Pages Julius Caesar as a Tragic Hero amp;#9;Julius Caesar is a play written by William Shakespeare during the year 1597. Julius Caesar’s story involves a conspiracy against Julius Caesar, a powerful senator. The play involves a highly respected senator, Brutus, who decides to join the conspiracy to kill Julius Caesar, in the effort to keep democracy intact. Brutus believes that if Julius Caesar is allowed to live, Caesar will take a kingship and turn the government into a monarchy. Brutus, CassiusRead MoreJulius Caesar: Not a Great Leader Essay704 Words   |  3 Pagesforces in the play Julius Caesar are the characters Marcus Brutus, Julius Caesar, and Marc Antony. Julius Caesar is the center of the ordeal of leadership in Rome when the play begins. When Caesar returns to Rome he is looked upon by the fickle plebeians as a glorious and triumphant hero. The authority of his heroism is questioned when the honorable Marcus Brutus speaks to the townspeople during Caesar’s funeral. Brutus proves to be the better leader for Rome rather than Caesar or Antony. Brutus isRead MoreShakespeare s Tragic History : Julius Caesar1346 Words   |  6 PagesShakespeare’s tragic history, Jul ius Caesar, shows what can happen when mere men, though supposedly honorable, attempt to rid themselves of an apparently ambitious and therefore dangerous ruler. In the pages of this complex play, two words are used often and are applied to the main characters. Though initially appearing unrelated, these words, ambition, and honor, are actually related, and can help to unlock the theme of the play. First, it is important to know what meanings Shakespeare would haveRead MoreEssay about The Events of Shakespeares Julius Caesar1417 Words   |  6 PagesJulius Caesar’s ambition for power drove the honorable Brutus to think negatively about Julius Caesar’s position of being the King of Rome. Negatively speaking, Julius Caesar’s ways of having most of the power and deciding not to listen to others except the ones that only tell him things he likes to hear, drove the power-hungary conspirators and the honorable Brutus to take his life away. The honorable Brutus shows his love for Rome by committing an act which he seems best fit for his city. TryingRead MoreEvil Characters In Macbeth And Julius Caesar By William Shakespeare1112 Words   |  5 Pagesright for them. In Shakespeare’s writing, most of Shakespeare’s plays have at least one evil character and it’s usually in a kingdom, which always affects the king and queen. Shakespeare has expressed the evil character in Macbeth and Julius Caesar by showing greed, ambition, and hubris in these characters. Macbeth and Cassius are expressed as greedy people. In both ways, Macbeth and Cassius use weapons and other people to get to their goals. In Macbeth, Macbeth does whatever is in his mind and doesn’tRead MoreCompare and Contrast Brutus and Macbeth1485 Words   |  6 PagesBrutus vs. Macbeth through Power, Ambition, and Honor â€Å"Absolute power corrupts absolutely,† unless one knows how to use it, it shall not corrupt. Everyone has ambitions, a strong desire of achieving great things, and some will do whatever it takes to achieve their goal. Honor is a title one receives through their noble acts; but some honorable and strongly ambitious people may go as far as to give up their noble title to accomplish their purpose. William Shakespeare is a well-known English poetRead MoreJulius Caesar, A Roman General, Dictator, And Leader797 Words   |  4 Pages Julius Caesar, a Roman general, dictator, and leader, is considered to be one of history s most influential and powerful rulers to this day, in which his rise to power, conquest of Europe, and controversial downfall all remain to be told during modern days. The play Julius Caesar written by William Shakespeare, portrays the events leading up to Julius Caesar’s assassination, and how those who conspired against him banded together and plo tted Caesar’s demise. Many of those conspirators assassinated

Wednesday, May 6, 2020

A supplier partnering agreement Essay - 1125 Words

A Supplier Partnering Agreement at the University of Las Vegas Introduction The supplier partnering agreement at the University of Las Vegas case reflects the initiative of the Nevada Office Supply Company (NOSC) to become the sole supplier of office goods, not only to the University, but also to all state institutions involved in education. NOSC already is a major supplier to these institutions with approximately 50% of the business, and has provided competitive prices, good quality and service in the 15 years the company has been present in the industry. NOSC wants to go beyond and take the full 100% of the business by offering the University a series of incentives in the form of discounts and rebates. NOSC doesn’t want any†¦show more content†¦NOSC’s proposal, which ultimately persuades Mr. Bob Ashby not to perform a regular bidding competition process, has the potential to be illegal. Under the Sherman Act of 1890 any type of agreement or conduct that restricts trade and destroys competition, is considered illegal. â⠂¬Å"The Sherman Act rests on a legislative judgment that ultimately competition will produce not only lower prices, but also better goods and services. Section 2 stands as a vital safeguard of that competitive process. Individual firms with monopoly power can act anticompetitively and harm consumer welfare. Firms with ill-gotten monopoly power can inflict on consumers higher prices, reduced output, and poorer quality goods or services. Additionally, in certain circumstances, the existence of a monopoly can stymie innovation† (Competition and Monopoly: Single-Firm Conduct Under Section 2 of The Sherman Act 10-11) Even though both parties have a potential gain in this agreement, the fact that NOSC is requesting to be the education system’s sole office supplier in the growing area of Las Vegas and the State of Nevada, and most likely wants to eliminate some of the competition, makes it an illegal and unfair act against the other suppliers. The true meaning of a free market economy arises from acts that lead to healthy competition, cost reduction and better product quality. It is likely that if Mr. Ashby brings to the table other suppliers, they may be able to match or evenShow MoreRelatedThe Supply Chain And Alliances1455 Words   |  6 Pageswork together to produce and sell a product. The suppliers and retailers, in particular, must go hand in hand if either of them are to succeed. 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A well-designed risk and reward contract can be a motivating factor to suppliers, using a system of incentives and penalties to achieve desired results. During this paper we will briefly analyses the risk and reward factors involved when creating a contract. The onset of globalization has both altered and redirected the wayRead MoreBreezy Case611 Words   |  3 PagesExecutive Summary This case analysis explores the possibility of Breezy, a leading supplier of carburators and air filters in North America, the possibility of developing offshore busines in countries where car manufacturing is growing. The report is structured as follows: First, there are five important questions that Breezy must consider and ask itself before developing a relationship with a new customer. After Breezy decides to go offshore, it will have to go through the negotiating process,Read MoreEarly Contractor Procurement Essays2578 Words   |  11 Pageson the contractor’s ideas on how to save on costs. So is partnering up early on and getting to know the job, the client and its goals the right way to go? When this is done it is called partnering. Construction partnering is when the owner, consulting engineer and the contractor, get together to improve communications and avoid disputes by working together towards shared and common goals and objectives on a project (Broome, 2002). Partnering in the recession As we all know the construction industryRead MoreCase Study : Supply Chain Flexibility807 Words   |  4 Pageschain flexibility, inventory control, and supplier performance. Considering Starbucks growth utilized mainly a differentiation strategy but also a cost leadership strategy. Operational goals safeguard the next step in the supply chain so that it meets strategic and preemptive goals. Distribution and warehousing functions will be the final steps in delivering the product to the end customer, again, minimizing costs and maximizing profits. Long-term agreements with logistics providers and foodserviceRead MoreQuadrant Homes1235 Words   |  5 Pagesthe company’s success? Select the five that you think are most important and explain how they contribute. Customer visits model community ( Customer selects lot signs contract ↠ Customer Visits Showroom for detailed selections finalizes agreements ( Financing ( House is built within the time frame ( Contact is closed out Though Quadrant expects the customers to follow the above flow chart however they were prepared for cursory changes in the process. However they tried

The Relationship Between Regenerate And Unregenerate...

23:7; and FAMILY COUNSELING APPROACH11 Romans 12:1-2. Notably, Paul discusses the relationship between regenerate and unregenerate thought processes in Roman 12:1-3 and Ephesians 1-4. In these three passages, Paul is beseeching humanity to change some of the internal thoughts, which in turn will change the behavior of people and positively impact on their feelings. One of the primary premise that the proponents of REBT rely on is the belief that people are fundamentally born imperfect; one of the major goals of the therapy assists people to learn to accept their personalities as well as others unconditionally. God s unconditional love for humanity regardless its imperfection is an all-encompassing recurring theme in the Bible. For example, God demonstrated his love for us through the death of his son Jesus when humanity plunged into sin. Similarly, cognitive-based therapy promotes a more realistic view of the self and others, which is in agreement with Romans 12:3 passage. The passage encourages us to be vigilant in evaluating ourselves and beseech us to measure ourselves by the faith that God has vested in us. Another objective of the CB family therapy is to modify behavioral patterns by altering internal thought procedures. This objective is consistent with Paul’s teachings in the previously identified three passages. Paul s admonition in Romans 12:2 specifically appeal us not to emulate the earthy behavior and customs, but rather, let God transform us into revived

Emotional Branding free essay sample

The world nowadays have moved from an industrially driven economy in which firms rely on existing equipment towards a consumer based economy where more and more firms are focusing on its connection to consumers. In this hypercompetitive marketplace where goods or services alone are no longer enough to attract a new market or even to maintain existing markets or client. Only this goods or service that has emotional aspect can influence consumers’ ultimate choice and the price they will pay. Just like Klein(2002)said the product that will flourish in the future will be the ones presented not as ‘commodities’ but as concepts;the brand as experience,as lifestyle. One of the most important techniques to create emotional aspect is to create brand value through media. As the development of the new media the influence of brand in consumer culture has increased worldwide,not only in terms of their behaviour but changes of their psychology. We will write a custom essay sample on Emotional Branding or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This essay focus on the effect of the brand on consumer culture. 1 trust and loyalty Brand can be created through media to achieve consumer’s trust in the absence of the formal relationship between consumers and producers. The reason why the brand can generally created though media is that people can recall some of the product information from it which will in return generate positive effect on purchasing goods. In general,brand awareness let products seems much more valuable and more likely to create loyalty between customers. For instance,a survey investigated by economists in America showing that nostalgia, plays an important role in consumers relationships with a particular brand. Some 36% of respondents indicated that they currently use a particular product because their family had used it for a long time(Lake,L,2009,website)Through the keen brand competition,consumers have more opportunities to know details about products through various ways such as internet,TV,newspapers and radio as their companies try to marketed their products and make a good impression in people’s mind and they can always find what is the most suitable goods for them as the development of technology in media. 2 quality of goods Brand can assert qualitative distinctions in the form of brand image and values. ‘Brand value is the present value of predictable future earnings generated by the brand. ’(Arvidsson 2005) The quality for products can be increased as companies realize that quality is brand’s life. Qualify for the right price is a given today as it is a necessary offering if companies want to stay in business. More seriously,if companies use brand to create an association in consumers’ mind that premium prices mean higher quality and exclusiveness,then they can engage prestige pricing strategy. For example,designer jeans and sports apparel sold in stores are often four times the price of mass market jeans and shirt(because of their well-known brand),but the quality is rarely four times as high. As a result,brand can generate negative effect in terms of price to a great extent. This is related to the use value and exchange value. Use-value is the needs the goods satisfy for the consumer while Exchange-value is what you can sell it for on the market. Exchange value gained as commodities draw cultural associations and meanings that consumers desire. Nowadays Exchange-value is dominant in influence consumers’ choice so that more and more use advertising to manipulate human needs and emotions to generate their own exchange-value. Nowadays firms not only try to create emotional branding for their products but also try to build preference for their goods that can make their goods staying in preferential status. 3 meaning and personality Producers make effort to make their brand a lived reality by branding culture for they think consumers are believed to be more concerned with finding meaning in their lives. For instance,British marketing expert John Grant suggests that the aim of ‘the new marketing’ is to seek to fill the ‘great gaps of meaning that exist in people’s lives’ and to propose brands as ‘ideas that people can live by’. So the brand in return embodies the control of price and increased demand for goods. In other words,brand had the potential that can create ‘product differentiation’ compared to their rival’s in customer’s mind even they have the same function. This enable customer to buy one product rather than the other. For consumer,brands and brands values are a way to ‘feel’ the product as a part of their own personalities’. Consumer decide to purchase one product rather than another partly because it can represent them as a certain model. Just imagine you prefer using all Apple products,others would think that you are the one who are more likely to follow the fashion as well as interested in new technology. In this respective, the young are more likely to spend money on a product which is not necessary to them, especially there are huge number of advertisement on that product which cater to the ‘needs’ of them. These needs can be vanity or material desire. Klein said â€Å"brand X is not a product but a way of life,an attitude,a set of values,a look,an idea. †(2000) 3 quality of life Most importantly,the biggest misconception in branding strategies is the belief that branding is about market share when it is really always about â€Å"mind and emotions share. †Today,people seek and redefine for themselves the quality level of their life. The increasingly important â€Å"quality of life†concept of hassle-free shopping,time management,stress reduction,connectivity,and heightened pleasure will profoundly affect consumer’s overall receptivity to new product. In conclusion,the emergence of brand is the most convenient way for consumers to distinguish the commodities sold by one companies from others. Followed by the rapid development of media, the role of brand are deeply filtering into people’s minds which will bring significant impact on their behavior and phycology. Brand can be seen as a double-edged sword for consumers which has both good and bad implication. It is good in terms of higher quality and more choice for consumers to choose. It is bad as regard of the higher price and the control of consumers’ awareness.